Typography
Webster defines it as the style, arrangement, or appearance of printed letters on a page.
You can find it on the cover of your favorite record, the app you love to browse, or your favorite magazine, you can't wait to receive. Typography is visually everywhere; But does one ever sit back and think about what type really is and how significant a role it plays in our daily lives? Not only is type a way to communicate a message to the onlooker, it is also visually an art form.
To show how typeset is overlooked within our daily environment, I created an advertising marketing campaign on typography and its importance.
POSTER’S LEADING TO AN EVENT
Posters will be placed in an urban setting to reach the maximum viewers on their daily commutes. There is a series of 3 posters placed throughout the city:
1. One that will showcase just the date of the event to create curiosity
2. One that will have in depth details on where and what the event is, and how it is all being done to create a sense of awareness in people's minds about the world of typography.
3. The message advertised on the posters, causes people to be intrigued by the very sense of the typography displayed, the bold colors and short message, to attract the audience in.
INTERACTIVE ART INSTALLATION
The idea behind the third and final experience, is the interactive installation of the campaign. After viewing the entire exhibit, another poster will appear, with directions on how to participate in the interactive section of the exhibit. These posters have in depth directions that will be given to the viewers.
Technology has become such an integral part of today’s society, and in order to take advantage of peoples dependency of it, a quick response feature has been added to facilitate the next step in our process. Each posters has a quick response scan code placed on it. The Type International Affairs (TIA) app will download to your smartphone, once the quick response code is scanned to partake in the final phase of this exhibit. This app has in depth details about TIA mission and what is trying to be accomplished with having these event. The app allows attendees to keep in contact with the organization, by receiving daily updates and postings, on what events to look forward to.
This map will have coordinates where there will be an installation piece that will be placed in locations throughout the urban landscape of New York.
The participants are given a chance to view the subject of the next TIA event before the media.
To keep the world of type a constant conversation and how it is not only type but can also be in all forms on typography. Once completing the hunt, thus leads them to the under standing, that paper is the next subject. What would typography be without paper.
